The saga of India's largest fireworks manufacturer, began in 1942. The company traces its origin to a modest `safety-matches-making-shed' in Sivakasi. During its nascent years, the impetus to storm into the big league of pyrotechnic giants was sensed early by four towering pillars of the company; Mr. Rajaratnam, Mr. Chelladhurai, Mr.Sankaralingam and Mr.Arunachalam.
Undaunted by the early days of struggle, marked by import restrictions, rigid legislations, fire hazards and fierce competition, the Standard fireworks brands fought valiantly to gain the market foothold, and years later signified the emergence of an Indian pyrotechnics giant.
The company's zeal to manufacture high quality products and create brand leaders, soon paid rich dividends when the brands gained market prominence and signified the emergence of Indian Pyrotechnics giant.